The reality is that link-building is not going to go anywhere in 2018.
And in this post I'm gonna show you the most effective link-building techniques that I personally use in 2018.
So first then is these three most effective ways to build white hat links in 2018. By the way, I'm also gonna show you real life examples of how people use those methods.
This is really cool because I'm actually not going to show you how to do that yourself, but I'm gonna show you how people did that so you can go back and deconstruct the thing and so on and so forth.
One of the most important things that you need to learn is that you don't just do what people tell you to do, you do what they do as well, right?
So this is huge. Grand Canyon level...Massive.
So let's get right into it.
The most effective link-building technique in 2018 is the guestographics technique.
This is the first one and this comes from our friend, Brian Dean of Backlinko.
So what is exactly is guestographics?
It boils down to create an infographic and then pitching it to your relevant audience in exchange for a link.
So it kinda reminds us, so if I guest post but with an infographic.
So four steps to guestographics technique.
Step one, post an infographic on your website. Well actually it all starts with the subject of the infographic, design the infographic, or outsource it to somebody, but anyway so we skip all these because we want to look at the essence. And then you publish it then on your website. And you provide some content on top of it.
Second, find other websites that write about a similar topic. And I'm gonna show you what's next.
Pitch them the infographic.
Step four, offer them, it actually depends from a 200 or 500 word introduction content to go with it, and don't forget to add your link there.
So and now we have the advantages of guestographics. High mileage investment. What do I mean by this?
Yes it does take some time and money to design an infographic, but it's a really long-term investment.
With one infographic, if you design one infographic, and then you go out there and find 100 websites that are relevant to yours and you manage to get 20 backlinks from these, like it will be a pretty high 20% conversion rate.
Guess what? That's a really cool investment.
And usually there is a lot more than just 100, so it's a really long-term thing and just for the price of an infographic, anywhere between $150 to $300, $500, depending on the niche, depending on the quality of infographic, and so on so forth.
It's a really high mileage investment, you can use, reuse, and involve different kinds of ways.
The next thing is you have a better control of the anchor text and target URL.
You will see this in a minute when I go over to the examples, but the idea is that you can control the anchor text which is still really important for ranking your pages and for developing the brand signals.
Next then is that potentially a lot more, this is a lot more sharable content, and you can get multichannel traffic.
So some niches might be targeted more in one niche or the other.
With an infographic the chances that your post will get shared go up because people love visual stuff.
Visual stuff gets shared a lot better.
And on top of this it can get shared on social media. So it's a really really cool way to tap into this because link-building is not just about link-building, it's about the tracking and referral traffic and potential clients.
Next one is that you can get links from harder-to-get links websites basically. The idea is that not all websites accept guest posts.
However with an infographic, you have a whole different way of pitching to this website, so you can approach websites that don't take any content as such but they're still willing to take your infographic as an exception.
And these websites may really, like, really may get you a tremendous competitive advantage when you have backlinks pointing from these.
Alright the next thing is that of course long-term value and a higher return on investment.
So with all these taken into account, you get a lot of long-term value, a lot of links that play in the long run and get an exceptional return on investment.
Guestographics have their disadvantages as well, and people are tired of infographics in some niches.
There were some over-saturation of infographics just two three years ago but to be honest, I think it's gonna come back in again.
So infographics are still a very powerful thing when done right, when there's a good subject and so on.
They may be expensive but these days you can't find a designer that does a great job for a very reasonable price.
So keep searching. If you get a page for infographic for like 500 bucks, that is expensive so you need to see the benefit of these.
If somebody, like say, you have two freelancers, one is like $250 and another one is $500, like what's the difference, what is it? Is it quantifiable?
If it's not, then maybe it makes no sense to go with a higher, the more expensive option.
And guestographics don't always work, and that's why stay tuned for the last technique.
Yes it's true, sometimes you can pick a subject, and you think it's awesome, and then you create an infographic, and then you go and pitch it to everybody, but then no one really wants it.
So again this can be a reason, these can be connected with the first one that infographics, people are tired of infographics in some niches, but all in all you can be just unlucky so just to let you know.
And now let's see how it works in real life. Brian Dean from Backlinko actually used this infographic for his case study, and I wanna make it a bit different, I actually wanna show it in real life. So here's an infographic that Peren, the guy, I think who's the founder of the website, I don't know if the website is still owned by him, or if he sold it.
Anyway so here's the infographic, and you can see it has some texts in here, so don't just post an infographic and that's it, so you have text, you have all the text here, so that you have the visual part and the whole text.
Then I just did a Google search for this infographic right, so 22 ways dogs make humans, and you can see, it's a Google image search so we'll find similar same images.
You can see all these infographics.
What he did is that he went out there and pitch all this infograph, well, like, all his infographic to all these websites that are somehow related to what he does. So there we go, protrainingdog.com, and there we have it. So here's this intro, yeah, the 200 500-word introduction to begin with. Here's the infographic and that's it.
And the link is pointing directly to his post, to the original post, 22 ways dogs make humans healthier. Let's go to the next example.
And check out, by the way, check out the anchor text, dogs help humans live a healthier and more active lifestyle.
So that's a pretty amazing anchor text. So let's go check this out, how dogs can help make you healthier, so there's a different anchor text here, and again same story, right, introduction, and it's different.
Introduction and then there's entire infographic here in the link pointing back.
And the last example, oops, sorry, this popped up, and the last example is kind of the same, there's an introduction and see this?
So it goes directly, it's a naked URL, and it then, almost a naked URL, which goes directly to the homepage.
It's a great way to have a full control of your anchor text.
And it's really, it's a brilliant thing.
So I highly recommend you use this with your link-building. And by the way see this?
It's amazing for photos. So you can become an authority in this like right away.
So that's it with the first most effective link-building technique. So what comes second?
I call this the ultimate guide technique. And this one is focused on creating the best in the world.
This comes actually from Robin Sharma. I used to like him back in the day but that's a different story.
Best in the world guide on a given subject. The ultimate guide you create must aim to be the most thorough and complete.
So it means that you create a thorough detailed like the most amazing guide on a subject out there, and that's pretty much it.
That's what the ultimate guide is. So four steps to the ultimate guide technique.
So first one, step one, pick a subject that you want to write a guide on.
Step two, analyze your competitors and what they wrote about.
Step three, make your guide more complete and recent.
Step four, build links to it using resources pages, link roundups, and competitor links.
And now we're going to look at the advantages of the ultimate guide technique.
You can become an authority in the field especially if you add a unique touch.
The skyscraper technique that also comes from Brian Dean, it's also a type of the ultimate guide.
So I created an ultimate guide in a niche which I wasn't a pro at all, like, I actually outsourced the article writing and it took me two days to spread the word, and then I sort of became famous within that niche.
So it was crazy because people started, like they were asking me whether I was like a teacher and practitioner of that niche, and they started to invite me for different events and so on in different countries.
It was quite crazy because this sort of niche, it spread out around the globe so it was quite amazing.
So I wouldn't say overnight, it took me two nights, and the article was shared, like, over 1500 times just in Facebook. So it went kind of viral within that niche.
So you can become an authority if you create something like of huge value and you can do that really fast. So and the next advantage is that you can rank from a myriad of different keywords.
The idea of the ultimate guide is that you would write a really long, really thorough thing that naturally has all sorts of keywords and their variations, and their interactions, information.
So you can rank for them and with Google's algorithm update, the Hummingbird, you get the traffic from all kinds of keywords that point to this page of yours.
So obviously it increases your organic traffic. It's not like, say, we guest post when you write a guest post, and then you get a link back to your website, and then you kinda hope your authority, your site's authority goes up with time, and then your organic traffic also goes up. It's like an asset you create for your own website.
So it's a really cool way for attracting organic traffic.
And then you can convert the ultimate guide you have, of course it depends on the niche and the type of the ultimate guide you provided, but you can, many times, you can convert the entire thing or a piece of it, something with huge value into a PDF or maybe you can offer, like, say, with online marketing, we always have something like an Excel sheet or a net or something of value, something that people would like to get in exchange for their email, so you can do that.
And of course with the ultimate guide because it's such a thorough, it's such a big article, you can target more competitive keywords.
So you can write, you can take something like a very general keyword and then write a very big article on that, and then chances are it will rank better than a shorter article, 'cause Google naturally prefers longer articles in their search results.
So ultimate guide technique has its disadvantages as well.
First one is that the ultimate guide must be a lot better, recent, different, whatever the data is, than your competitor's.
And sometimes it's very easy, sometimes it's quite impossible to do.
So it really depends on the niche, and that's something to pay attention to.
Yes it does require a lot of writing and research.
If you do it yourself, it will take you some really, like, unless you like it, unless you really know your theme and you love to write, like, personally I don't, so I outsource a lot of things. And you need to find a good writer.
If you do outsource, then I recommend you find an English-speaking writer for sure, and definitely do the content mapping before.
What I mean by that is that do the keyword research to cover the sections you want to be covered in the article, and you kind of give the writer the map, so then you are both happy with the results.
And now it's time to see how this ultimate guide then works in real life. Just check out the one at robbierichards.com.
He builds a few links to it using the resources pages and competitor backlink analysis. So as you can see, see all the important subjects are covered here, so it's a really long article. I think it's around 10,000 words. Amazing piece of content, amazing strategy.
Competographics technique, right, and basically actually first time I heard, it was from Neil Patel, but he didn't really go into detail with this, and I'm going to.
So competographics is another infographic technique variation. W
ith competographics you would go after your competitors and create an infographic from their content.
That's pretty cool. And here's four steps to competographics technique.
Step one, enter a keyword you want to rank for in Google. See the top 10 results. Create an infographic out of their content, out of your competitor's content.
And then build links to your infographic using their backlinks.
I'm gonna show you this whole thing in more details, but for now let's quickly jump into the advantages of the competographics technique.
So advantage one, all the pros of the guestographics technique.
And this is already really cool because you can access to all those crazy websites that do not take content but they're willing to take your infographic as an exception.
Step two, no guesswork. The content that's already, basically your competitor's content is already in top 10, it's already ranking so it's been proven to work, and that's why all you need to do is just design an infographic for a topic that has already worked and you present it in a different way.
It increases your organic traffic obviously, so you also get your PDF subscribers and everybody to newsletters, and you also target more competitive keywords. So you get all these benefits as well.
The cons of competographics technique is that it might not work in every niche. Again it's actually the same thing as with infographics in general, but it might not work with any niche and it would be more effective with, say, with certain types of posts, so it wouldn't work with anything.
Anyway let's see how it works in real life. I just found this benefits of tea tree oil, and you can already say that this type of subject, this type of keyword, it would have a pretty, it would be like a list type because you would accept 10 benefits, there we go so 25 uses for tea, and this kind of stuff is really good for infographics, so anything that has to do with list is pretty good.
So the first result here is Dr. Axe and it's pretty amazing, and you can check out his social, like his ranking profile, 313 referring domains.
That's awesome, like, that's crazy crazy awesome. So what we do here is that we are on the page and just quickly scan it, alright.
So as you can see, alright, so he's got those top 10 tea tree oil uses, right. So alright and he got them here.
They all have backlinks probably to research. No that's just inside. So all these spots and but there is no graphics here, right, he misses some images.
So what would you next do? You go out there and you create an infographic out of these top 10 tree oil uses, right. That's it, that's your infographic.
That's your title, and that's every point you have here.
You don't even need to create any specific tags for your designer or for yourself, you just design these bits here and then you got your infographic.
And then you do exactly the same thing as you did with the first point, right, with the guestographics.
So you go out there, first, I would do this, right, I will go to all these guys that referred to this person, to all these people, yeah I would go do that with domain rating.
So I would check, I would take all these guys and get in touch with them, and say, "Yo guys I see that you are linking back to this article, "how about you add an infographic "to wherever you're linking that from "and link back to my website?" Of course it won't be that way.
I would kind of be a little bit more, less pushy in a way, but that's the idea.
So I really recommend you use it. I'm gonna use a lot of these.
So that's my strategy for 2018. I have a bonus for you.
So guest posting, yes, I know, and basically it's publishing your content on a relevant and authoritative site in exchange for a backlink, that's how guest posting works.
Four steps to guest posting.
Find a relevant and authoritative site in your niche. Pitch them your guest post idea.
Write the article.
Get a link in return.
Let's check out their pros. It's good for referral traffic.
If you really find an authoritative website and pitch a great idea and write a really amazing guest post, you will have referral traffic to your websites.
So it's a nice way of bringing that traffic in.
You will have links coming from high domain authority, domain rating websites.
And you need to target, it's really important by the way, so if you're planning to do a guest post in a website which is like DA 20, it's not really worth your, I wouldn't do this.
I would find something of at least with domain authority, I try to always look for 40 plus, and domain rating, 45 plus.
You can outsource writing and you can do it for fairly cheap amounts.
I don't actually like the word cheap, so inexpensive amount, that's perfect. And it's quite easy to scale.
So if you have, like, a virtual assistant, like I do, they can just look for your guest post and guest post opportunities, and you can really secure like 10 15 links a month with that, like, no problem.
So it's that quite easy to scale, easy to find as well because of the footprints. I'm gonna show you one specific footprint in a second because of guest posting.
Right now it may be getting abused. I read this blog, it was published back in the day by Google webmasters, and they were saying that, guys, you shouldn't be really spamming guest posting because there is a lot of, they said that the amount of web spam came up so that's why I'm really skeptical about guest posting in many ways.
So sometimes you see people abusing this especially, if there is lots of abuse and if it's becoming very simple to get a backlink using a guest post, then everybody can get penalized.
That's why you really need to focus on posting quality content on relevant websites, and never pay for that, like never buy links, of course, unless it's a sponsored content but it's like link buying is against terms, like seriously it's only sometime before you get smacked, it's like if you play long-term, like, really don't do this, don't buy guest posts. It takes a lot of time if you write guest posts yourself.
Yes it does because requirements are also going up, sometimes people are asking for 800 words, 1,000 words, 1,200 words.
And if you want to write some quality thing, you have to plan it. It's basically like writing the post to yourself. It takes sometime. So it takes time. It's just a matter of writing an email, a nice one, like 'how's it going, I'm just curious if you're still accepting guest posts because I came across your, like I came across your page about guest posts, and wonder if you're still doing this.' And then they would usually come back and say yes we are, sometimes they don't even though they have this in their website.
So they might not just, they might be just not updating it. How to find this? Footprints. Furniture is my niche, and then accepting guest posts. So these two texts, I'll Google it, I need to find something within the furniture niche, and something that says this on the page, and accepting guest posts, accepting, sorry, accepting guest posts.
See there we go, accepting guest posts. So that's exactly what you will find. And then it becomes super easy and very scalable.
So that will be the guest posts. Let's summarize what we learned in this video. So we went over guestographics.
So this is when you create your infographic from any subject that you're willing to write about, and then you pitch all those other relevant websites, and then provide them with the introduction for your infographic.
And then you don't forget to include your link in there, and don't forget to play with the anchor text, and use even different URLs, you can point it to your original page or to your own page.
Next one is the ultimate guide method. Really cool if you can create an ultimate guide and capture really quality organic traffic, capture potential clients, increase your newsletter signups, and so on and so forth.
A brilliant method that helps to build links, authority, and everything within your niche.
Competographics. This is the one I'm going to use a lot because it's based on my competitors.
It's based on something that's already working, and it's just a different way to present their information.
I'm actually even going to write to my competitors and say, "Yo I have this infographic, how about you post it "to your original post and then back to me?" That would be really cool.
And guest posts. Even though it may be getting abused in certain niches by different people, I still recommend you'll find really authoritative quality websites and provide you some guest posting there.
It still works, it still works in 2018. So with all these I'm going to ask you which of the four are you going to use in 2018? Let us know in the comments section below!
Until then, backlink away!